Category: Business & Management

As an industry, interactive is different. The work entails elements of software development, marketing, and advertising, yet it’s neither purely technical nor traditional “agency” work. Delivery methods are different, and because the industry is relatively new,...

Drive more value from all your marketing and communications channels–together! Demolish your silos and sync all your messaging, strategies, and tactics (really!). Optimize every medium and platform, from iPad and Facebook to TV and direct. This...

The plain-English business guide to avoiding social media legal risks and liabilities—for anyone using social media for business—written specifically for non-attorneys! You already know social media can help you find customers, strengthen relationships, and build your...

Through eight remarkable case studies, Mastering the Leadership Role in Project Management presents a start-to-finish framework for managing projects of all sizes–even the largest and most challenging projects. World-renowned expert in project management, Alexander Laufer, demonstrates...

Mobile MBA distills years of MBA management theory into bite-size solutions for 101 critical, “in the trenches” business challenges. From start to finish, this book focuses on what really works in practice, giving managers focused answers...

Stop Settling for Average Returns! If you merely aim to keep up with the indexes, you’re settling for mediocrity–or worse. Indexing is actually becoming dangerous, thanks to its bias toward overvalued, overgrown, large cap stocks likely...