Content Everywhere

Care about content? Better copy isn’t enough. As devices and channels multiply—and as users expect to easily relate, share, and shift information—we need content that can go more places, more easily.

This book will help you stop creating fixed, single-purpose content and start making it more future-ready, flexible, and reusable by showing you how to:

• Identify content’s micro elements
• Structure it in meaningful ways
• Bring it to life through metadata and markup

This gives us content that’s findable, adaptable, connectable, and transportable—allowing us to better manage it, and retain its meaning, in an unfixed web.

Table of Contents
Part One: The Case for Content Everywhere
Chapter 1. Framing the New Content Challenge
Chapter 2. Building a Way Forward

Part Two: The Elements of Content
Chapter 3. Breaking Content Down
Chapter 4. Creating Content Models
Chapter 5. Designing Content Systems
Chapter 6. Understanding Markup
Chapter 7. Making Sense of Content APIs

Part Three: Putting Structured Content to Work
Chapter 8. Findable Content
Chapter 9. Adaptable Content
Chapter 10. Reusable Content
Chapter 11. Transportable Content

Part Four: Enduring Content
Chapter 12. Content and Change
Chapter 13. Towards a New (Information) Architecture

Book Details

• Paperback: 240 pages
• Publisher: Rosenfeld Media (December 2012)
• Language: English
• ISBN-10: 193382087X
• ISBN-13: 978-1933820873