Category: Business & Management

You Should Test That 0

You Should Test That

Learn how to convert website visitors into customers Part science and part art, conversion optimization is designed to turn visitors into customers. Carefully developed testing procedures are necessary to help you fine-tune images, headlines, navigation, colors,...

Mastering Microsoft Lync Server 2013 0

Mastering Microsoft Lync Server 2013

Everything you need to know to get Lync 2013 up and running smoothly As a Unified Communications (UC) technology, Lync allows you to keep track of your contacts’ availability so you can communicate with anyone, anywhere,...

Display Advertising: An Hour a Day 0

Display Advertising: An Hour a Day

A complete guide to developing, implementing, monitoring, and optimizing an online display ad campaign The display business is online advertising’s fastest growing field. Google and others are starting to provide easy tools to enable small- and...

Mobile Marketing: An Hour a Day 0

Mobile Marketing: An Hour a Day

A step-by-step guide to successful mobile marketing strategies Go from zero to sixty with this practical book that helps you craft and deploy mobile marketing strategies for everything from brand building to lead generation and sales....

Social Media Engagement For Dummies 0

Social Media Engagement For Dummies

Put “engage” front and center in your social media marketing engagement strategies! When you focus on the engagement side of a social media marketing strategy, you’ll build and grow relationships with followers and customers, craft content...