The Twitter Book, 2nd Edition

11/15/2011 · No Responses

Twitter is not just for talking about your breakfast anymore. It’s become an indispensable communications tool for businesses, non-profits, celebrities, and people around the globe. With the second edition of this friendly, full-color guide, you’ll quickly get up to speed not only on standard features, but also on new options and nuanced uses that will help you tweet with confidence.

Co-written by two widely recognized Twitter experts, The Twitter Book is packed with all-new real-world examples, solid advice, and clear explanations guaranteed to turn you into a power user.

Use Twitter to connect with colleagues, customers, family, and friends
Stand out on Twitter
Avoid common gaffes and pitfalls
Build a critical communications channel with Twitter—and use the best third-party tools to manage it.

Want to learn how to use Twitter like a pro? Get the book that readers and critics alike rave about.

Review
“…appropriate for those you’re trying to convince that Twitter is all the rage. The book reads like a beginner’s how-to guide, which means you could even use it as a subtle way to encourage less than stellar Twitter users to improve their Twittering ways.”
— Jennifer Van Grove, Mashable.com

“As easy to grasp as a tweet, this book cuts through the tiresome twitterhype and delivers a bunch of sensible, down-to-earth material on using and enjoying Twitter.”
— Cory Doctorow, co-editor of Boing Boing and author of Little Brother

“As with anything that gains high profile popularity there are plenty of Twitter haters out there, though the role that Twitter has played in the recent Iranian elections seems to have brought more legitimacy to Twitter in the eyes of many. With popularity come books and quite a few are already out there about and for twitter, but my favorite so far is The Twitter Book by Tim O’Reilly and Sarah Milstein.”
— JR Peck, Slashdot.org

“Ever been to Nepal? Me neither. However if I ever do go, even though the aborigines who live there are just like us, I will enlist a Sherpa to guide me through the landscape and the nuances of the culture. That’s what The Twitter Book is to Twitter. The Twitter community is, at its heart, filled with passionate people engaged in conversations. It’s just like Main Street USA. However, culturally, Twitter is its own country with its own language. Its various conventions like DMs and hashtags sound more like retro phrases from the 1960s than the underpinnings of one of the largest social networks on the web today. However, with a quick study, anyone can jump in, engage and accomplish their goals. With The Twitter Book, Sarah Milstein and Tim O’Reilly give you everything you need to get started while leaving just enough for readers to explore on their own. It’s an terrific resource I am recommending to all of our clients and anyone else who is curious about Twitter.”
— Steve Rubel, SVP/Director of Insights, Edelman Digital

“Once again, O’Reilly has put together a great, comprehensive primer. If you’re ready to dive into the world of Twitter, I highly recommend this book!”
— Tony Hsieh, CEO, Zappos

“Movie stars, media figures, captains of industry and book reviewers are doing it, but how can businesses discern the twits from the tweets? O’Reilly and Milstein present as lucid and intelligent an overview as you’d want or need. The format is concise but quite rich, and there’s plenty here to convince skeptics that employing Twitter as a marketing tool is a very good way to engage customers.”
— Richard Pachter, The Miami Herald

“The 234-page guide is so helpful that many readers no doubt will tweet its praises and thank ‘(at)timoreilly’ and ‘(at)sarahm’ – the authors’ Twitter handles – for helping people understand why Twitter is emerging as the Internet’s most powerful communications vehicle since e-mail.”
— Michael Liedtkeap, Associated Press

“Tim O’Reilly and Sarah Milstein are two of my favorite tweeters, and they’ve just written The Twitter Book, a pleasingly-designed 240-page guide to making the most out of Twitter.”
— Mark Frauenfelder, BoingBoing.net