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No Bullshit Social Media 0

No Bullshit Social Media

The In-Your-Face, Results-Focused, No-“Kumbaya” Guide to Social Media for Business! Detailed techniques for increasing sales, profits, market share, and efficiency Specific solutions for brand-building, customer service, R&D, and reputation management Facts, statistics, real-world case studies, and...

Internet Marketing Start to Finish 0

Internet Marketing Start to Finish

This book is designed to help your company view Internet marketing strategically, bring together marketing, sales and operations functions that were previously separate and siloed, and systematically capture and apply data to drive dramatic improvements in...

Content is Cash 0

Content is Cash

“Wendy’s book is an impressively thorough account of the marketing options open to Internet businesses today. I have it within reach of my desk and I intend to make good use of it.” –Michael Masterson, Publisher,...

The Ad-Free Brand 0

The Ad-Free Brand

Today you can build powerful, enduring brands at amazingly low cost – without expensive ad campaigns, huge marketing budgets, self-interested outside agencies, or deep specialized expertise! All you need are passion for your brand, low-cost digital...

DITA Best Practices 0

DITA Best Practices

The Start-to-Finish, Best-Practice Guide to Implementing and Using DITA  Darwin Information Typing Architecture (DITA) is today’s most powerful toolbox for constructing information. By implementing DITA, organizations can gain more value from their technical documentation than ever...