How to Argue
The ability to persuade, influence, and convince is a vital skill for success in work and life. However, most of us have little idea how to argue well. Indeed, arguing is still seen by many as...
Category: Business & Management
Social Media and Public Relations
In Social Media and Public Relations, PR veteran Deirdre K. Breakenridge presents focused, actionable best practices for every PR pro, marketer, and strategist: the eight social media skills and mindsets most tightly linked to success right...
The Power of Communication
Communication is the absolutely indispensable leadership discipline. But too often leaders and professional communicators get mired in tactics and fail to influence public attitudes in the ways that would help them most. The Power of Communication...
The Social Styles Handbook, Revised Edition
More than two million people use Social Styles and Versatility skills to improve communication and relationships. Learn which Social Style you naturally prefer, how to read others’ styles, and then adapt to them so you can...
Managing Humans, 2nd Edition
The humor and insights in the 2nd Edition of Managing Humans are drawn from Michael Lopp’s management experiences at Apple, Netscape, Symantec, and Borland, among others. This book is full of stories based on companies in...
Broken Markets
“I would sleep better if I knew that Bernanke, Geithner, Bachus, Sen. Tim Johnson, Obama and Romney all kept dog-eared copies of Kevin Mellyn’s Broken Markets on their nightstands. . . . Mellyn’s work is a...
Advertisers at Work
“Conversations with some of the sharpest minds in advertising lead the reader gently into the heart of the business. A great read whether you’re starting out in advertising or simply want to pick up some tips...
Lessons in Project Management, 2nd Edition
Most of the project management books on the market are basically textbooks. They are dry to begin with, and don’t focus on the practical advice that most people need to run their projects. Lessons in Project...
Managing Enterprise Content, 2nd Edition
Smartphones, eBook readers, and tablet computers like the Apple iPad have forever changed the way people access and interact with content. Your customers expect the content you provide them to be adaptive –responding to the device,...
The PayPal Official Insider Guide to Selling with Social Media
This book demonstrates to sellers that social media is the ideal focus and PayPal is the best tool to grow profits in today’s online marketplace. Key social media sales strategies, tactics, action plans, and real-world success...
