The Global Brain

All the talk about “open innovation” and externally-focused innovation assumes that “one size fits all” in terms of what network-centric innovation is and how companies should harness external creativity. But the reality is that there is no one right way to master this tool. For instance, loosely governed community-based innovation projects are a very different animal from tightly-orchestrated development projects driven by a large firm. As the landscape of network-centric innovation becomes more diverse and more confusing, there is a desperate need to structure the landscape to better understand different models for network-centric innovation. This book brings clarity to the confusion. Further, it argues that managers cannot rely on anecdotal success stories they read about in the press to implement a network-centric innovation strategy. They need rigorous and analytical advice on what role their company should play in an innovation network, what capabilities they need to create, and how they need to prepare their organization for this significant shift in the innovation approach. This book offers a practical and detailed roadmap for planning and implementing an externally-focused innovation strategy.

Table of Contents
Part I: From Firm-Centric to Network Centric Innovation
Chapter 1. The Power of Network-Centricity
Chapter 2. Understanding Network-Centric Innovation

Part II. The Landscape of Network-Centric Innovation
Chapter 3. The Four Models of Network-Centric Innovation
Chapter 4. Innovation Networks: The Players and the Plays

Part III. The Four Models of Network-Centric Innovation
Chapter 5. The Orchestra Model
Chapter 6. The Creative Bazaar Model
Chapter 7. The jam Central Model
Chapter 8. The MOD (“MODification”) Station Model

Part IV. Executing Network-Centric Innovation
Chapter 9. Deciding Where and How to Play
Chapter 10. Preparing the Organization

Part V. Globalization and Network-Centric Innovation
Chapter 11. Globalizing Network-Centric Innovation: The  Dragon and the Tiger
Chapter 12. Concluding Thoughts & Actions for “Monday” Morning

Book Details

  • Hardcover: 304 pages
  • Publisher: Wharton School Publishing (October 2007)
  • Language: English
  • ISBN-10: 013233951X
  • ISBN-13: 978-0132339513
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