No matter where you are on the organizational ladder, the odds are high that you’ve delivered a high-stakes presentation to your peers, your boss, your customers, or the general public. Presentation software is one of the few tools that requires professionals to think visually on an almost daily basis. But unlike verbal skills, effective visual expression is not easy, natural, or actively taught in schools or business training programs. slide:ology fills that void.
Written by Nancy Duarte, President and CEO of Duarte Design, the firm that created the presentation for Al Gore’s Oscar-winning film, An Inconvenient Truth, this book is full of practical approaches to visual story development that can be applied by anyone. The book combines conceptual thinking and inspirational design, with insightful case studies from the world’s leading brands. With slide:ology you’ll learn to:
- Connect with specific audiences
- Turn ideas into informative graphics
- Use sketching and diagramming techniques effectively
- Create graphics that enable audiences to process information easily
- Develop truly influential presentations
- Utilize presentation technology to your advantage
Millions of presentations and billions of slides have been produced — and most of them miss the mark. slide:ology will challenge your traditional approach to creating slides by teaching you how to be a visual thinker. And it will help your career by creating momentum for your cause.
- Paperback: 296 pages
- Publisher: O’Reilly Media (August 2008)
- Language: English
- ISBN-10: 0596522347
- ISBN-13: 978-0596522346
Many thanks for this book! I recently bought the printed version of this and the author’s related title, Resonate, and would love it if you can ever find Resonate in e-book form too.
The books work as a pair. Read Resonate first to understand how to construct the story elements of your presentations. Then refer to Slide:ology when you need to build the graphics an the slides themselves.
Story must always come first, in the same way as screenwriters write the screenplay, and then the rest of the team creates the film itself.