Photography Business Secrets

Give your photography business an edge with these professional insights

There are already more than 150,000 professional photographers in the U.S., according to Department of Labor statistics, and thousands of serious amateurs are continually seeking to become established. Whether yours is a new or long-standing photography business, you have plenty of competition. Lara White has collected the best advice from her popular photography business website,, into this guide for your reference. She covers establishing your brand, defining policies, setting prices, creating a marketing plan, networking, and a great deal more.

  • Photography is a rapidly growing industry, placing both established and beginning photographers in tough competition for business
  • Author Lara White runs a popular website teaching successful business strategies to photographers; this book collects and organizes valuable information to help newcomers get started and existing businesses grow
  • Covers business fundamentals including establishing a brand, defining studio policies, setting pricing, creating a marketing plan, understanding your audience, networking, and effective social media marketing
  • Provides proven tips for building a successful photography business

Photography Business Secrets is packed with advice that can help your photography business succeed and thrive, even in today’s economy.

From the Back Cover
A successful photography business is 20% photography, 80% business

What sinks so many photo studios? It’s not the quality of their work. It’s failure to recognize they’re running a business. That’s why this book is not about planning a shoot, choosing lenses, or using Photoshop. It’s the essential, no-nonsense guide to running your photography business.

Lara White has a proven method for getting control of your business so it doesn’t control you. Whether you’re ready to step up from hobbyist to professional photographer or you’re already in business and feeling overwhelmed, this photography course in a book will get you on track.

Learn to:

  • Choose your niche and your market
  • Gain experience and build your portfolio
  • Understand and craft the right photo business plan
  • Cover critical accounting, legal, and insurance functions
  • Develop your brand, identify the products you’ll provide, and establish pricing
  • Determine your photography marketing strategy and make sales
  • Meet and exceed your clients’ expectations

Find more resources at to help your photography business succeed

Book Details

  • Paperback: 336 pages
  • Publisher: Wiley (March 2013)
  • Language: English
  • ISBN-10: 1118488407
  • ISBN-13: 978-1118488409
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