Managing Startups: Best Blog Posts

If you want salient advice about your startup, you’ve hit the jackpot with this book. Harvard Business School Professor Tom Eisenmann annually compiles the best posts from many blogs on technology startup management, primarily for the benefit of his students. This book makes his latest collection available to the broader entrepreneur community.

You’ll find 72 posts from successful entrepreneurs and venture capitalists, such as Fred Wilson, Steve Blank, Ash Maurya, Joel Spolsky, and Ben Yoskovitz. They cover a wide range of topics essential to your startup’s success, including:

  • Management tasks: Engineering, product management, marketing, sales, and business development
  • Organizational issues: Cofounder tensions, recruiting, and career planning
  • Funding: The latest developments in capital markets that affect startups

Divided into 13 areas of focus, the book’s contributors explore the metrics you need to run your startup, discuss lean prototyping techniques for hardware, identify costly outsourcing mistakes, provide practical tips on user acquisition, offer branding guidelines, and explain how a choir of angel investors often will sing different parts. And that’s just for starters.

Table of Contents
Part I: Lean Startup
Part II: Business Models7. MBA Mondays: Revenue Models—Commerce
Part III: Customer Discovery and Validation
Part IV: Marketing: Demand Generation and Optimization
Part V: Sales, Marketing, and PR Management
Part VI: Product Management/Product Design
Part VII: Business Development and Scaling
Part VIII: Funding Strategy
Part IX: Company Culture, Organizational Structure, Recruiting, and Other HR Issues
Part X: Startup Failure
Part XI: Exiting by Selling Your Company
Part XII: The Startup Mindset and Coping with Startup Pressures
Part XIII: Management and Career Advice

Book Details

  • Paperback: 452 pages
  • Publisher: O’Reilly Media (May 2013)
  • Language: English
  • ISBN-10: 1449367879
  • ISBN-13: 978-1449367879
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