Lean Analytics

Whether you’re a startup founder trying to disrupt an industry or an intrapreneur trying to provoke change from within, your biggest challenge is creating a product people actually want. Lean Analytics steers you in the right direction.

This book shows you how to validate your initial idea, find the right customers, decide what to build, how to monetize your business, and how to spread the word. Packed with more than thirty case studies and insights from over a hundred business experts, Lean Analytics provides you with hard-won, real-world information no entrepreneur can afford to go without.

  • Understand Lean Startup, analytics fundamentals, and the data-driven mindset
  • Look at six sample business models and how they map to new ventures of all sizes
  • Find the One Metric That Matters to you
  • Learn how to draw a line in the sand, so you’ll know it’s time to move forward
  • Apply Lean Analytics principles to large enterprises and established products

Table of Contents
Part I: Stop Lying to Yourself
Chapter 1. We’re All Liars
Chapter 2. How to Keep Score
Chapter 3. Deciding What to Do with Your Life
Chapter 4. Data-Driven Versus Data-Informed

Part II: Finding the Right Metric for Right Now
Chapter 5. Analytics Frameworks
Chapter 6. The Discipline of One Metric That Matters
Chapter 7. What Business Are You In?
Chapter 8. Model One: E-commerce
Chapter 9. Model Two: Software as a Service (SaaS)
Chapter 10. Model Three: Free Mobile App
Chapter 11. Model Four: Media Site
Chapter 12. Model Five: User-Generated Content
Chapter 13. Model Six: Two-Sided Marketplaces
Chapter 14. What Stage Are You At?
Chapter 15. Stage One: Empathy
Chapter 16. Stage Two: Stickiness
Chapter 17. Stage Three: Virality
Chapter 18. Stage Four: Revenue
Chapter 19. Stage Five: Scale
Chapter 20. Model + Stage Drives the Metric You Track

Part III: Lines in the Sand
Chapter 21. Am I Good Enough?
Chapter 22. E-commerce: Lines in the Sand
Chapter 23. SaaS: Lines in the Sand
Chapter 24. Free Mobile App: Lines in the Sand
Chapter 25. Media Site: Lines in the Sand
Chapter 26. User-Generated Content: Lines in the Sand
Chapter 27. Two-Sided Marketplaces: Lines in the Sand
Chapter 28. What to Do When You Don’t Have a Baseline

Part IV: Putting Lean Analytics to Work
Chapter 29. Selling into Enterprise Markets
Chapter 30. Lean from Within: Intrapreneurs
Chapter 31. Conclusion: Beyond Startups

Book Details

  • Hardcover: 440 pages
  • Publisher: O’Reilly Media (March 2013)
  • Language: English
  • ISBN-10: 1449335675
  • ISBN-13: 978-1449335670
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