APIs: A Strategy Guide

Programmers used to be the only people excited about APIs, but now a growing number of companies see them as a hot new product channel. This concise guide describes the tremendous business potential of APIs, and demonstrates how you can use them to provide valuable services to clients, partners, or the public via the Internet. You’ll learn all the steps necessary for building a cohesive API business strategy from experts in the trenches.

Facebook and Twitter APIs continue to be extremely successful, and many other companies find that API demand greatly exceeds website traffic. This book offers executives, business development teams, and other key players a complete roadmap for creating a viable API product.

  • Learn about the rise of APIs and why your business might need one
  • Understand the roles of asset owners, providers, and developers in the API value chain
  • Build strategies for designing, implementing, and marketing your product
  • Devise an effective process for security and user management
  • Address legal issues, such as rights management and terms of use
  • Manage traffic and user experience with a reliable operating model
  • Determine the metrics you need to measure your API’s success

Table of Contents
Chapter 1 The API Opportunity
Chapter 2 APIs as a Business Strategy
Chapter 3 Understanding the API Value Chain
Chapter 4 Crafting Your API Product Strategy
Chapter 5 Key Design Principles for APIs
Chapter 6 API Security and User Management
Chapter 7 Legal Considerations for Your API Strategy
Chapter 8 Operating and Managing an API
Chapter 9 Measuring the Success of Your API
Chapter 10 Engaging Developers to Drive Adoption
Chapter 11 Epilogue: Just the Beginning

Book Details

  • Paperback: 148 pages
  • Publisher: O’Reilly Media (December 2011)
  • Language: English
  • ISBN-10: 1449308929
  • ISBN-13: 978-1449308926
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