The PayPal Official Insider Guide to Mobile Profits

Mobile commerce opportunities are everywhere people go, 24/7. And PayPal is in the forefront of harnessing those opportunities, offering mobile businesses faster, easier, safer, and more positive customer checkout experiences. PayPal’s mobile checkout tools support profitable websites and apps on all of today’s smartphones, tablets, and other portable devices. This book shows how you can implement these tools to more effectively capture this vast new revenue stream. You’ll learn how to partner with PayPal to:

  • Maximize payment opportunities in the open mobile marketplace
  • Apply mobile website and app building best practices
  • Integrate PayPal Mobile express checkout and payment software systems
  • Master mobile consumer shopping behavior, technology, and payment trends
  • Profit with custom, efficient PayPal Mobile payment options for your business

This expert, easy-to-follow advice–straight from those who design and build PayPal Mobile–is your direct link to effective mobile payments and business success.

Table of Contents
Introduction: Welcome to Mobile Profits

Chapter 1. Introducing the World of Mobile Commerce
Chapter 2. Mobile Sales 101
Chapter 3. Why Sell via Mobile Now?
Chapter 4. Tapping Trends in Mobile Selling and Payments
Chapter 5. Best Practices for Building Your Mobile Website or App
Chapter 6. Finalizing Your Mobile Launch
Chapter 7. Designing Your Mobile Payment Flow
Chapter 8. Implementing PayPal Mobile
Chapter 9. Obtaining Money with the PayPal Mobile App
Chapter 10. Growing Your Mobile Business

Mobile Information Resources

Book Details

  • Paperback: 264 pages
  • Publisher: Peachpit Press (October 2011)
  • Language: English
  • ISBN-10: 0321792165
  • ISBN-13: 978-0321792167
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