Tame the Primitive Brain

A new and simple system to understanding and controlling the behavior of others

Noted body language, behavior and communication expert Mark Bowden offers a totally practical, easy-to-read guide to understanding the impulsive actions of others, along with the best tools to manage them. A number one anxiety in business is dealing with problem people. In Tame the Primitive Brain, Mark Bowden’s fresh approach is the fastest and most effective way to understand why someone acts towards you the way they do; why you react to their behavior in the way you do; and most importantly, what exactly to do about it to achieve the right outcomes.

  • Brings new and fresh perspectives to business readers for dealing with tricky behaviors
  • Explains how to effectively manage those around you at any level in an organization
  • Shares the latest evolutionary behavioral theory, neuroscientific evidence, and the tried and tested tools and tricks based on these premises

This simple model of how we humans can and do relate to each other brings increased depth of understanding and expands your toolset to better manage yourself and others to achieve anything.

From the Back Cover
Praise for Tame the Primitive Brai

“Who’s in charge of you? It’s not your rational mind, oh no—don’t believe for a minute what it tells you. It’s your primitive brain. So learn now in this book how to tame the lizard, and get smarter, have more impact and, what’s more, have more fun.”
—MICHAEL BUNGAY STANIER, Senior Partner of Box of Crayons, the first Canadian Coach of the Year, Rhodes Scholar, and author of Do More Great Work

“Bowden has done it! This book sets you on the path of understanding the why and how of human behavior. Its applications not only apply to the business world but also the larger environment of interpersonal relations. The ‘golden nuggets’ presented in each chapter are introduced in a thought-provoking and immediately usable manner. I will encourage others looking for this edge to read on.”
—DR. DEAN TRIPP, PhD, Associate Professor, Department of Psychology, Queen’s University; Awarded the Canadian Pain Society’s Excellence in Interprofessional Education Award

“Useful. Useful. Useful. This is neuroscience for the rest of us. Well researched, clear, and insightful, Tame the Primitive Brain is a toolbox of smart ideas that help foster you and me relating to one another effectively. Managers, leaders, and lay persons will find practical, easy-to-practice, clearly delivered information on every page.”
—JOHN KING, cofounder and senior partner of CultureSync and coauthor of Tribal Leadership

“I really enjoyed this book—found it immediately accessible and readable and fun as well as genuinely informative and useful. As a physician and psychiatrist with 25 years’ experience teaching communication skills to doctors and medical students, I would recommend this book to any professional who is keen to communicate more effectively.”
—DR. JULIAN BIRD, MD, Fellow of the Royal College of Psychiatrists and Physicians and coauthor of The Medical Interview

“I believe there is no greater source of joy and happiness in this life than having a simple and honest connection with another human being. In Tame the Primitive Brain, Mark Bowden captures the essence, and highlights the importance, of the human connection and brilliantly reveals how to best achieve it—both in and out of the workplace.”
—KINVARA BALFOUR, a leading authority on what’s hot (and what’s not) in the world of fashion, beauty and pop culture, culture-hawk and commentator of cool

Book Details

  • Hardcover: 290 pages
  • Publisher: Wiley (February 2013)
  • Language: English
  • ISBN-10: 1118436989
  • ISBN-13: 978-1118436981
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