The PayPal Official Insider Guide to Growing Your Business

As a businessperson, you know that the online market presents a vast, largely untapped opportunity. But how do you go about making the most of that opportunity?

Whether you’re one of the many merchants already using PayPal–or thinking about becoming one–this book will show you how PayPal can help integrate services like credit card payments, subscription billing, online invoicing, and more to help grow your business and improve the bottom line.

Both casual sellers and established business owners will learn how to use PayPal to:

• Assist customers–from accepting credit cards to allowing bank payments
• Manage money–from getting paid to helping you avoid fraud
• Apply reports–from assessing inventory to tracking profits
• Maximize growth–from expanding marketing to increasing sales

PayPal has the tools and this book shares the skills you need to learn, apply, and grow your business.

Table of Contents
Part 1: Getting Started
Chapter 1. Why PayPal?
Chapter 2. Choosing the Product that Fits
Chapter 3. Integrating PayPal with Your Site

Part 2: Managing Your Money and Your Business
Chapter 4. Getting Paid
Chapter 5. Pricing
Chapter 6. Processing Purchases
Chapter 7. Shipping Orders
Chapter 8. Managing Inventory
Chapter 9. Making Payments
Chapter 10. Avoiding Fraudulent Transactions
Chapter 11. Dealing with Disputes and Chargebacks

Part 3: Managing and Growing Your Business
Chapter 12. Managing Business Info and Data
Chapter 13. Reporting Tools
Chapter 14. Interacting with Your Customers
Chapter 15. Mobile and PayPal

Book Details

• Paperback: 272 pages
• Publisher: Paypal Press (July 2011)
• Language: English
• ISBN-10: 0321768523
• ISBN-13: 978-0321768520