Doing Business on Facebook: The Mini Missing Manual

05/13/2011 · No Responses

Facebook isn’t just for college kids anymore. Thousands of companies use the site for everything from project collaboration and advertising to filling–and finding–jobs. This Mini Missing Manual is aimed at professionals who want to use Facebook to help them in the work world. Whether you’re looking for a gig or want to boost your company’s sales, you’ll find useful tips you can apply today.

Table of Contents
Introduction…………………………v

Chapter 1: Hiring and Getting Hired……………. 1
Recruiting New Hires………………………………….1
Creating a Recruitment Page……………………………2
Using Facebook Groups……………………………..3
Paid Advertising………………………………….4
Posting a Marketplace Ad…………………………….5
Working with a Recruiting Firm………………………….6
Searching for Prospects………………………………7
Announcing an Opening to Your Friends……………………..9
Vetting Prospects……………………………………11
Looking for a Job…………………………………..13
Turning Your Profile into a Resumé……………………….13
Using the Marketplace………………………………14
Networking…………………………………… 17

Chapter 2: Collaborating on Projects via Facebook……..19
Keeping in Touch……………………………………19
Sending Messages…………………………………21
Setting up Meetings………………………………..21
Exchanging Ideas…………………………………23
Creating and Subscribing to Notes………………………..24
Exchanging Files…………………………………..25
Sharing Pictures…………………………………26
Creating and Filling a Picture Album……………………….27
Editing Your Album……………………………….31
Viewing Your Album……………………………….33
Restricting Access to Your Albums…………………………34
Tagging (Labeling) Your Pictures………………………….35
Sharing Links (and Other Items)………………………….37
Keeping Up-to-Date with Feeds…………………………….40

Chapter 3: Advertising on Facebook……………. 43
Facebook Pages: Profiles for Bands, Brands, and More………………..44
How Pages Work…………………………………46
Creating a Page…………………………………47
Liking Pages……………………………………49
Social Ads (Targeted Announcements)…………………………51
Creating and Running a Social Ad…………………………52
Connect Facebook to Your Website with Widgets……………………59
High-Dollar Options………………………………….62

Colophon………………………… 65

About the Author
E.A. Vander Veer started out in the software trenches, lexing and yaccing and writing shell scripts with the best of them. She remained busy and happy for years writing C++ programs and wresting data from recalcitrant databases. After a stint as an Object Technology Evangelist (yes, that’s an actual job title), she found a way to unite all of her passions: writing about cool computer stuff in prose any human being can understand. Books followed-over a dozen so far-including Facebook: The Missing Manual, PowerPoint 2007: The Missing Manual, JavaScript for Dummies, and XML Blueprints. She lives in Texas with her husband and daughter. Email: [email protected].