YouTube for Business, 2nd Edition

01/29/2011 · No Responses

YouTube’s 120 million viewers are a tempting target for any business, large or small. How can you tap into the potential of YouTube to promote your business and sell your products or services?

YouTube marketing is easy enough that any business can do it. All you need is some low-cost video equipment—and a winning strategy. After you figure out the right type of videos to produce, you can use YouTube to attract new customers and better service existing ones.

That’s where this book comes in. The valuable information and advice in YouTube for Business help you make YouTube part of your online marketing plan, improve brand awareness, and drive traffic to your company’s website—without breaking your marketing budget.

In this updated second edition of YouTube for Business, you learn how to

Develop a YouTube marketing strategy
Decide what types of videos to produce
Shoot great-looking YouTube videos—on a budget
Edit and enhance your videos
Create a brand presence with your YouTube channel
Produce more effective YouTube videos
Promote your videos on the YouTube site
Link from your videos to your website with Call-to-Action Overlays

Table of Contents
Part I: Marketing Your Business Online with YouTube
Chapter 1. How YouTube Can Help You Market Your Business
Chapter 2. Developing Your YouTube Marketing Strategy
Chapter 3. Creating Informative Videos
Chapter 4. Creating Educational Videos
Chapter 5. Creating Entertaining Videos
Chapter 6. Incorporating YouTube Videos in Your Overall Web Marketing Mix

Part II: Producing Your YouTube Videos
Chapter 7. Understanding Audio/Video Technology
Chapter 8. Shooting Webcam Videos
Chapter 9. Shooting Semi-Pro Videos
Chapter 10.Shooting Professional Videos
Chapter 11. Editing and Enhancing Your Videos
Chapter 12. Tips for Producing More Effective YouTube Videos

Part III: Managing Your YouTube Videos
Chapter 13. Uploading Your Videos to YouTube
Chapter 14. Annotating and Linking Your Videos
Chapter 15. Managing Comments
Chapter 16. Establishing Your YouTube Channel
Chapter 17. Leveraging the YouTube Community
Chapter 18. Incorporating YouTube Videos on Your Own Website

Part V: Promotion and Monetization
Chapter 19. Tracking Performance
Chapter 20. Marketing Your YouTube Videos
Chapter 21. Optimizing Your Videos for Search
Chapter 22. Advertising Your YouTube Videos
Chapter 23. Using Call-to-Action Overlays on Your Videos
Chapter 24. Generating Revenues from Your YouTube Videos
Chapter 25. Using YouTube for B2B Marketing