The Ultimate Web Marketing Guide


  • Your expert, up-to-the-minute, A-Z reference & how-to guide
  • Choose the right goals, media, & tools
  • Plan, execute, measure, & optimize
  • Avoid costly mistakes!

Now, one amazing book brings together ALL the reliable, detailed information you need to make the most of web, online, mobile, and social marketing.

It’s ALL here: SEO, pay-per-click, mobile marketing, social media marketing, “PR 2.0,” analytics, email marketing, YouTube videos, Twitter and Facebook, blogs, podcasts, and much more. Discover how to choose the right approaches, combine them into a coherent, optimized strategy, and measure your results. Find realistic answers to your most crucial questions…get “from the trenches” insights that save you money…learn to drive more value faster.


  • Creating effective web/online marketing plans and budgets
  • Integrating online and traditional marketing
  • Designing great sites–including ecommerce sites
  • Getting actionable answers from web analytics
  • Profiting from search engine marketing (SEM) and optimization (SEO)
  • Executing winning pay-per-click and display ad campaigns
  • Developing effective email lists and campaigns
  • Building two-way conversations with customers and prospects
  • Marketing on Facebook, Twitter, and other social media
  • Creating an online PR media room
  • Marketing through YouTube and podcasts
  • Selling through iPhone and Android apps
  • Managing web/online marketing coherently and efficiently
  • Tracking performance–and improving it!

Technical accuracy guaranteed by Econsultancy’s Rebecca Lieb

From the Back Cover
The up-to-date, “A-to-Z” bible for everything related to web, online, mobile, and social marketing – from planning through metrics!

  • Entirely original content – not a compilation of previously published material
  • Covers SEO, pay-per-click, mobile marketing, social media, “PR 2.0”, analytics, email, blog marketing, multimedia, and much more
  • Shows how to combine multiple web marketing approaches into a single, coherent, optimized strategy – and measure the results

The Ultimate Web Marketing Guide is a comprehensive online marketing curriculum in a book. It brings together everything 21st century marketers and entrepreneurs need to know about search engine marketing, Web and email advertising, social marketing, mobile marketing, and a whole lot more. This isn’t a “quick guide”! It offers in-depth discussion and instruction, as well as proven best practices reflecting the latest online marketing innovations and trends. Not only is each area of web marketing covered systematically: marketers are also guided in planning and integrating multiple approaches into a coherent strategy, and accurately measuring their results. The Ultimate Web Marketing Guide contains full sections on: ” Search Engine Optimization, including advanced techniques ” Pay-Per-Click advertising ” Mobile marketing, including mobile-friendly sites and mobile advertising ” Social media, including marketing on Facebook, MySpace, and Twitter ” “PR 2.0″, including new source development and online media rooms ” Email marketing ” Blog marketing ” Audio, video, and podcast marketing ” Online marketing management, including budgeting and analytics Both a how-to book and a comprehensive reference, this book will teach marketers and entrepreneurs exactly how to drive the most value from online marketing. It is the one indispensable web marketing book.

Book Details

  • Paperback: 640 pages
  • Publisher: Que (October 2010)
  • Language: English
  • ISBN-10: 0789741008
  • ISBN-13: 978-0789741004
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  1. Vish says:

    😀 Thank You Buddy!

  2. Sue says:

    thanks for a great website and awesome stuff. keep it up

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