Professional Web Design, 4th Edition

02/02/2011 · No Responses

This is the must-have book for designers who want to expand their skills and improve the quality of their designs. Learning CSS technology and continually improving one’s design and developer skills is essential for every Web designer in today’s marketplace. The goal of Professional Web Design: Techniques and Templates is to educate beginning-to-intermediate Web designers on the various issues involved with Web design through general discussion, case studies, and specific tips and techniques.

Using easy-to-understand language and concepts, the book teaches designers and developers how to create professional-quality CSS-based designs. Search Engine Optimization (SEO) is explored, giving the reader a strong, basic understanding of how to get sites to rank better in search engines. Conversion Rate Optimization (CRO) also is explained, helping the designer create a more efficient site for the users who are already visiting. You’ll get the benefit of the author’s experience. With more than 15 years of experience as a Web designer for Fortune 500 companies, non-profits, and small businesses alike, Eccher has learned numerous tips and techniques of the trade and discloses them here, saving you time and aggravation by alerting you to potential pitfalls.

Table of Contents
Chapter 1. Overview of Web Development Today
Chapter 2. Designing for the Past, Present, and Future
Chapter 3. What is Needed to Build Mortised Sites
Chapter 4. Understanding Graphics
Chapter 5. Things to Consider Before Beginning
Chapter 6. Branding
Chapter 7. Enhancing Usability
Chapter 8. Gathering Requirements and Creating a Comp
Chapter 9. Breaking up the Comp, Testing, and Uploading
Chapter 10. Tips and Tricks
Chapter 11. More Tips and Tricks
Chapter 12. Case Study – Low Content
Chapter 13. Case Study – Medium Content
Chapter 14. Case Study – High Content
Chapter 15. Using Client-Side Scripts
Chapter 16. Using Server-Side Technologies
Chapter 17. Creating a Dynamically Driven Site
Chapter 18. Customizing the Designs In This Book
Chapter 19. Designs and Second Level Content Templates