Design For How People Learn

Products, technologies, and workplaces change so quickly today that everyone is continually learning. Many of us are also teaching, even when it’s not in our job descriptions. Whether it’s giving a presentation, writing documentation, or creating a website or blog, we need and want to share our knowledge with other people. But if you’ve ever fallen asleep over a boring textbook, or fast-forwarded through a tedious e-learning exercise, you know that creating a great learning experience is harder than it seems.

In Design For How People Learn, you’ll discover how to use the key principles behind learning, memory, and attention to create materials that enable your audience to both gain and retain the knowledge and skills you’re sharing. Using accessible visual metaphors and concrete methods and examples, Design For How People Learn will teach you how to leverage the fundamental concepts of instructional design both to improve your own learning and to engage your audience.


If it’s possible to be in love with a book, then I am in love with this one. Julie Dirksen has written a most excellent book for the beginning practitioner as well as the seasoned veteran of instructional design.
–Cammy Bean, Vice President of Learning Design, Kineo

This book is probably the single best book for the person who’s just getting started and wants to know more about instructional design and how people learn.
–Tom Kuhlmann, Author of the Rapid E-Learning Blog

I’m delighted to have this witty, insightful, cleverly illustrated guide.
–Michael W. Allen, Ph.D., Author of Michael Allen’s Guide to E-Learning

Table of Contents
1. Where do we start?
2. Who are your learners?
3. What’s the goal?
4. How do we remember?
5. How do you get their attention?
6. Design for Knowledge
7. Design for Skills
8. Design for Motivation
9. Design for Environment
10. Conclusion

Book Details

  • Paperback: 272 pages
  • Publisher: New Riders Press (November 2011)
  • Language: English
  • ISBN-10: 0321768434
  • ISBN-13: 978-0321768438
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