Branding Yourself, 2nd Edition

Paperback: 400 pages
Publisher: Que Publishing; 2nd Edition (July 2012)
Language: English
ISBN-10: 0789749726
ISBN-13: 978-0789749727

10/02/2012 · No Responses

Want a new job or career? Need to demonstrate more value to customers or employers? Use today’s hottest social media platforms to build the powerful personal brand that gets you what you want! In this completely updated book, Erik Deckers and Kyle Lacy help you use social media to attract new business and job opportunities you’ll never find any other way. From Facebook to Pinterest to video sharing, this book is packed with new techniques and ideas that are practical, easy, and effective. Deckers and Lacy show you how to supercharge all your business and personal relationships…demonstrate that you are the best solution to employers’ or partners’ toughest problems…become a recognized thought leader…and turn your online network into outstanding jobs, great projects, and a fulfilling, profitable career!

DISCOVER HOW TO:

Choose today’s best social media tools for your personal goals
Build an authentic storyline and online identity that gets you the right opportunities
Make the most of Facebook, LinkedIn, and Twitter—and leverage new platforms like Pinterest and Google+
Build connections and prove expertise by sharing video on YouTube and Vimeo
Find yourself on search engines and then optimize your personal online presence
Promote your events, accomplishments, victories…and even defeats and lessons learned
Integrate online and offline networking to get more from both
Reach people with hiring authority and budgets on LinkedIn
Use Twitter to share the ideas and passions that make you uniquely valuable
Avoid “killer” social networking mistakes
Leverage your online expert status to become a published author or public speaker
Measure the success of your social media branding
Get new projects or jobs through your online friends and followers

Learn more with Branding Yourself Video Lessons. For additional information go to quepublishing.com/BrandingYourselfVideos.