Book Description

Building on the phenomenal success of its predecessor iOS 5 includes over 200 new user features as well as an updated SDK containing over 1,500 new APIs. iOS 5 looks set to reinforce the iPhone’s dominance in the smartphone market.

iOS 5 Essentials will help you learn how to build simple, yet powerful iOS 5 applications incorporating iCloud Storage, Twitter, Core Image and Newsstand integration.

You will start by learning about what’s new in iOS 5. You’ll look at the iCloud Storage APIs, Automatic Reference Counting, Twitter and AirPlay integration, how to use the various Core Image filters using the Cocoa framework, and the new features of the iOS 5 SDK. After this, you’ll jump straight in and create applications using Xcode and Interface Builder using the new storyboard layout. We then finish up by learning how to make your applications run smoothly using the Xcode instruments.

What you will learn from this book

• Write applications that have the ability to store user documents wirelessly.
• Push changes to all devices and computers at the same time, using the iCloud Storage APIs.
• Integrate and Tweet directly from your applications using the new Tweet sheet.
• Include your current location and host photos on Twitter by using the Twitter Framework APIs.
• Learn how to use the AirPlay feature to wirelessly stream videos to Apple TV.
• Learn how to use the Core Image Framework to create amazing image effects to enhance photos and videos. Download Now »

Book Description

The Easy, Step-by-Step Guide to Marketing Your iPhone/iPad Apps–Now Fully Updated!

Grab your share of the multibillion-dollar iPhone/iPad app market! Top mobile app marketer Jeffrey Hughes will show you how to create an app that will sell, find customers who’ll buy it, and motivate them to lay down their hard-earned cash, right now! Don’t just throw your app out there; learn how to get noticed and make sales no matter how crowded the App Store gets! Completely revised for today’s iPhone/iPad marketplace, this book walks you through building a winning marketing plan, positioning your app, crafting your message, using the latest social marketing techniques, connecting with your best customers, and more! Absolutely no marketing experience is needed. With plenty of examples, screen shots, and step-by-step directions, this book makes iPhone/iPad app marketing easy!

You’ll Learn How To:

• Create an app with unique value to customers who’ll pay for it
• Cut through the clutter in an App Store with more than 475,000 apps
• Target and segment your audience–and reach it with pinpoint accuracy
• Identify your true competitors, learn from them, and successfully sell against them
• Use social media to build strong relationships with thousands of potential buyers
• Learn how to maximize social media tools such as Facebook, Twitter, and YouTube and gain the exposure your app needs Download Now »

Book Description

Twitter is not just for talking about your breakfast anymore. It’s become an indispensable communications tool for businesses, non-profits, celebrities, and people around the globe. With the second edition of this friendly, full-color guide, you’ll quickly get up to speed not only on standard features, but also on new options and nuanced uses that will help you tweet with confidence.

Co-written by two widely recognized Twitter experts, The Twitter Book is packed with all-new real-world examples, solid advice, and clear explanations guaranteed to turn you into a power user.

• Use Twitter to connect with colleagues, customers, family, and friends
• Stand out on Twitter
• Avoid common gaffes and pitfalls
• Build a critical communications channel with Twitter—and use the best third-party tools to manage it.

Want to learn how to use Twitter like a pro? Get the book that readers and critics alike rave about.

Review
“…appropriate for those you’re trying to convince that Twitter is all the rage. The book reads like a beginner’s how-to guide, which means you could even use it as a subtle way to encourage less than stellar Twitter users to improve their Twittering ways.”
– Jennifer Van Grove, Mashable.com Download Now »

Book Description

Does your startup rely on social network analysis? This concise guide provides a statistical framework to help you identify social processes hidden among the tons of data now available.

Social network analysis (SNA) is a discipline that predates Facebook and Twitter by 30 years. Through expert SNA researchers, you’ll learn concepts and techniques for recognizing patterns in social media, political groups, companies, cultural trends, and interpersonal networks. You’ll also learn how to use Python and other open source tools—such as NetworkX, NumPy, and Matplotlib—to gather, analyze, and visualize social data. This book is the perfect marriage between social network theory and practice, and a valuable source of insight and ideas.

• Discover how internal social networks affect a company’s ability to perform
• Follow terrorists and revolutionaries through the 1998 Khobar Towers bombing, the 9/11 attacks, and the Egyptian uprising
• Learn how a single special-interest group can control the outcome of a national election
• Examine relationships between companies through investment networks and shared boards of directors
• Delve into the anatomy of cultural fads and trends—offline phenomena often mediated by Twitter and Facebook

About the Author
Maksim Tsvetovat is an interdisciplinary scientist, a software engineer Download Now »

Book Description

Beginning iOS Apps with Facebook and Twitter APIs shows you how to add the power of social networking to your mobile apps on iPhone, iPad, and iPod touch. With this book as your guide, you can write apps that connect to Facebook and Twitter quickly, securely, and discreetly. Instead of starting from scratch, you will build on the vast resources, data storage capacity, and familiar features of these platforms which have become part of everyday life for hundreds of millions of users worldwide.

Beginning iOS Apps with Facebook and Twitter APIs introduces you to the development tools, techniques, and design practices you will need to work with the APIs. It helps you decide whether to use Facebook, Twitter, or both, and explains the important issues of design, branding, and permissible use guidelines. You will learn how to guarantee privacy and use OAuth for authentication and single sign-on.

Create news apps, shopping apps, contact apps, GPS apps, guides, and more, that let users transparently:

• Sign on once, then freely work with and manage their Facebook and Twitter accounts
• Publish game high scores, post likes, links, and status updates
• Send messages, share pictures, and forward Tweets
• Tweet a link to an event, show themselves as attending, and see who else is there
• Show Tweets that are relevant to a topic within a news app
• Show Tweets about a restaurant Download Now »

Book Description

In just 24 sessions of one hour or less, you’ll learn how to build great new social applications with the latest versions of the Twitter API. Using this book’s straightforward, step-by-step approach, you’ll discover all you can do with the Twitter API, and master everything from the absolute basics to the newest innovations. One step at a time, you’ll learn how to build Twitter clients and extend them with more power… use advanced features like streaming and geotagging… even build mobile Twitter apps for iPhone and Android! Each lesson builds on what you’ve already learned resulting in a fully functional Twitter application, giving you a strong real-world foundation for success, even if you’re completely new to Twitter development!

Step-by-step instructions carefully walk you through the most common Twitter API programming tasks.
Quizzes and Exercises at the end of each chapter help you test your knowledge.
By the Way notes present interesting information related to the discussion.
Did You Know? tips offer advice or show you easier ways to perform tasks.
Watch Out! cautions alert you to possible problems and give you advice on how to avoid them.

Learn how to…

• Make the right upfront decisions in planning your application
• Integrate Twitter support into existing sites, services, and applications
• Set up your Twitter development environment
• Make Twitter API calls, handle responses, and develop readers Download Now »