Book Description

Today’s leading SEO Book, SEO Made Simple: Search Engine Optimization Strategies for Dominating the World’s Leading Search Engine, 2nd Edition, is a tell-all search engine optimization guide for anyone trying to reach the highly coveted #1 ranking on Google for their website or blog. Updated and expanded with the latest information on search engine optimization (SEO) and including more than 20 new pages of proven search engine optimization techniques. SEO Made Simple is today’s top-selling search engine optimization guide. Learn from leading Webmaster, Michael H. Fleischner, the specific SEO techniques that deliver top rankings in less than 30 days.

Whether you’re a search engine optimization expert or new to website rankings, the techniques revealed in SEO Made Simple will give you everything you need to dominate Google and other leading search engines. Generate tons of traffic to your website absolutely FREE with top search engine placement on Google, Yahoo! and Bing. SEO Made Simple has helped more individuals than another other search engine optimization guide ever printed to achieve top rankings for even the most competitive keywords. This guide has been updated with the latest SEO advice on social media, Google Places, and even a step-by-step link building process that has already produced top results for some of the most sought after keywords. If you are looking for a guide that provides the information you need to achieve top rankings, without all of the useless fluff, this is it. SEO Made Simple is the only resource on search engine optimization that you’ll ever need. Learn the techniques that have a direct and significant impact on your website’s ranking. This book is ranked #1 for a reason. Download Now »

Book Description

WordPress makes the business of blogging easy. But there’s more to a successful business blog than just churning out posts. You need to understand the advanced marketing and promotion techniques to make your blog stand out from the crowd, attract visitors, benefit your brand, and deliver a worthwhile return on your investment.

WordPress 3 for Business Bloggers shows you how to use WordPress to run your business blog. It covers everything you need to develop a custom look for your blog, use analytics to understand your visitors, market your blog online, and foster connections with other bloggers to increase your traffic and the value of your blog.

You begin by identifying your blog’s strategic goals before going step-by-step through the advanced techniques that will grow your blog to its full business potential.

You will learn how to build a custom theme for your blog and incorporate multimedia content like images and video. Advanced promotion techniques like SEO and social media marketing are covered in detail before you learn how to monetize your blog and manage its growth.

WordPress 3 for Business Bloggers will help you to create a blog that brings real benefits to your business.

What you will learn from this book:

• Develop a ‘blogging business plan’ – clarify your blogging goals Download Now »

Book Description

Ajax is the necessary paradigm in Web 2.0 sites. Most of the Web 2.0 sites are built with PHP and Ajax. Extending AJAX is about delivering front-end service for accessing back-end services in PHP in a quick and easy manner. With this book in hand, you will learn how to use the necessary tools for Ajaxification of websites and iPhones.

PHP AJAX cookbook will teach you how to use the combination of PHP AJAX as a powerful platform for websites or web applications. Using AJAX for Communication with Server leads to faster response with PHP at the back-end services. The combination of AJAX PHP has many features such as speeding up the user experience, giving your web client much quicker response time and letting the client browser retrieve data from the server without having to refresh the whole page. You will learn the nuances of optimization and debugging Ajax applications. Further, you will learn how to program Ajax on iPhone devices.

This book will teach you popular selector-based JavaScript followed by important concepts on debugging, optimization and best practices. There is a collection of recipes focused on creating basic utilities such as validating form using Ajax and creating a five star rating system. As jQuery is quite popular, useful tools and jQuery plugins like Ajax tooltips, tab navigation, autocomplete, shopping cart, and Ajax chat are covered subsequently. By the end of chapter 7 you will learn to visually speed up website responsiveness to building SEO-friendly Ajax websites. Also get to know about all popular Ajax webservices and APIs like Twitter, Facebook and Google Maps which are covered in Ajax Mashups. Finally, step-by-step recipes are presented to build iPhone apps using basic libraries Download Now »

Book Description

Using the WordPress Content Management System, you can create a beautiful, dynamic, and amazing website. WordPress is a flexible and powerful tool that’s ideal for creating both blog and non-blog websites. Are you feeling limited with WordPress, or are you wondering how popular blogs do a certain kind of thing that you can’t?

WordPress 3 Cookbook focuses on providing solutions to common WordPress problems so that you can translate your site to one of the best. The author’s experience with WordPress enables him to share insights on using WordPress effectively, in a clear and friendly way, giving practical hands-on solutions to WordPress problems, questions, and common tasks – from themes to widgets and from SEO to security.

With this update to the WordPress 2.7 cookbook, you will learn many WordPress 3 secrets and techniques, with step-by-step, useful recipes dedicated to achieving a particular goal or solving a particular problem.

You will learn to install and customize themes, work with plugins, customize content display, enhance interactivity with the user and build communities. Then, the book also teaches you to earn revenue through online sales and advertisements. You will also find recipes for SEO and enhancing usability, and the book finally winds up with information on the inevitable maintenance and security.

This book helps you to get solutions to common WordPress problems, to make your site better, smarter, faster, and more secure. Download Now »

Book Description

With over 60 million WordPress blogs in existence, how does your customer know which one to visit? And with so many companies out there, all clamoring for attention, how will visitors know whether to spend their money with you? The answers are in this book. Create a WordPress blog which will instantly capture your target audience, build your reputation, and turn visitors into paying customers.

Following the program contained in this book, you will turn your blog into a customer magnet using the simplest techniques available, including SEO, social media, market analysis, targeted content and more.Gain an excellent understanding of the online marketing cycle through this practical step-by-step tutorial. Discover who your target market is. Learn what they want and how best to deliver it. Start generating more and more interest with less effort and ultimately meet and exceed all your goals.

What you will learn from this book:

• Define the business objective that will become your blog’s goal
• Identify your ideal customer
• Create excellent content that will fulfill their needs
• Drive customers to your blog
• How to convert your readers into customers
• How to constantly analyze and improve your success rate

Download Now »

Book Description

A crash course on the most dynamic marketing platform today!

Online marketing has evolved far beyond flashy websites and banner ads shouting at customers about your product. It’s about using an array of Internet tools to build credibility and visibility, spread your message, and form meaningful customer relationships.

The McGraw-Hill 36-Hour Course: Online Marketing puts you on the fast track to harnessing the power of the Web for your marketing goals. It begins with planning and building a website and then provides in-depth coverage of essential online marketing tools and techniques, such as:

• Content marketing and blogging
• Social media marketing
• Web analytics
• Search Engine Optimization (SEO )
• E-mail marketing
• Online Public Relations
• Earn a Certificate of Achievement Through A Free Online Examination!

The McGraw-Hill 36 Hour Course: Online Marketing spells it all out in easy-to-understand terms and actionable steps. You’re already on your way to Web marketing mastery!

Table of contents Download Now »