Book Description

Tips, tricks, and little-known methods used by professional SEO consultants to rank in some of the most competitive search phrases

Search engine optimization (SEO) is the process of creating, formatting and promoting web pages in a manner that ensures that they are ranked highly for chosen keyword phrases after a user performs a Web search. This unique book taps the relatively unknown market of advanced SEO knowledge, and reveals secrets used by only the best SEO consultants.

You’ll take your Internet marketing skills to the next level as you gain a thorough understanding of standard SEO techniques such as on-page optimization, off-page optimization, and link building. Packed with real-world examples, this essential guide demonstrates how real SEO consultants work with Fortune 500 companies to get the results they desire.

• Explains the basics of search engine optimization (SEO) and how it enables a specific site to rank high in a Web search based on particular keyword phrases
• Shares little-known tricks and tips of SEO consultants that work with Fortune 500 companies
• Demonstrates how to perform a professional SEO Web site audit
• Reveals the techniques that current SEO leaders use to remain high in rankings
• Divulges secrets for spying on your competitors’ ranking techniques

As the only book focused on the subject of SEO consulting, this must-have resource unveils secret tricks of the trade. Download Now »

Book Description

Don’t let another machine become a zombie in the malware army

Defend against the ongoing wave of malware and rootkit assaults the failsafe Hacking Exposed way. Real-world case studies and examples reveal how today’s hackers use readily available tools to infiltrate and hijack systems. Step-by-step countermeasures provide proven prevention techniques. Find out how to detect and eliminate malicious embedded code, block pop-ups and websites, prevent keylogging, and terminate rootkits. The latest intrusion detection, firewall, honeynet, antivirus, anti-rootkit, and anti-spyware technologies are covered in detail.

• Understand how malware infects, survives, and propagates across an enterprise
• Learn how hackers use archivers, encryptors, and packers to obfuscate code
• Implement effective intrusion detection and prevention procedures
• Defend against keylogging, redirect, click fraud, and identity theft threats
• Detect, kill, and remove virtual, user-mode, and kernel-mode rootkits
• Prevent malicious website, phishing, client-side, and embedded-code exploits
• Protect hosts using the latest antivirus, pop-up blocker, and firewall software
• Identify and terminate malicious processes using HIPS and NIPS Download Now »

Book Description

Lock down next-generation Web services

“This book concisely identifies the types of attacks which are faced daily by Web 2.0 sites, and the authors give solid, practical advice on how to identify and mitigate these threats.” –Max Kelly, CISSP, CIPP, CFCE, Senior Director of Security, Facebook

Protect your Web 2.0 architecture against the latest wave of cybercrime using expert tactics from Internet security professionals. Hacking Exposed Web 2.0 shows how hackers perform reconnaissance, choose their entry point, and attack Web 2.0-based services, and reveals detailed countermeasures and defense techniques. You’ll learn how to avoid injection and buffer overflow attacks, fix browser and plug-in flaws, and secure AJAX, Flash, and XML-driven applications. Real-world case studies illustrate social networking site weaknesses, cross-site attack methods, migration vulnerabilities, and IE7 shortcomings.

• Plug security holes in Web 2.0 implementations the proven Hacking Exposed way
• Learn how hackers target and abuse vulnerable Web 2.0 applications, browsers, plug-ins, online databases, user inputs, and HTML forms
• Prevent Web 2.0-based SQL, XPath, XQuery, LDAP, and command injection attacks
• Circumvent XXE, directory traversal, and buffer overflow exploits Download Now »

Book Description

JavaScript developers commonly rely on collections of reusable JavaScript code–written by themselves or by someone else at their company. Alternatively, they rely on code from a third party. But in all these cases they need to know how to either construct a cross-browser library from scratch or be adept at using and maintaining their library of choice.

In Secrets of the JavaScript Ninja, JavaScript expert John Resig reveals the inside know-how of the elite JavaScript programmers. Written to be accessible to JavaScript developers with intermediate-level skills, this book will give you the knowledge you need to create a cross-browser JavaScript library from the ground up.

This book takes you on a journey towards mastering modern JavaScript development in three phases: design, construction, and maintenance. You first are given a base of strong, advanced JavaScript knowledge, enabling you to make decisions about the overall design of a library and how to tackle its eventual construction. The book then teaches you how to construct your library. It examines all the numerous tasks JavaScript libraries have to tackle and provides practical solutions and development strategies for their creation. It then guides you through the various maintenance techniques you will need to keep your code running well into the future.

With Secrets of the JavaScript Ninja you will have all the knowledge and skills available to build your own JavaScript library, or to understand how to use any modern JavaScript library available. Download Now »

Book Description

Whether you want to create your own RSS feeds or just would like to locate and add them to your Web site, this is the book for you. In the Secrets of RSS, author Steve Holzner provides real-world guidance and advice to introduce you everything you need to know about effectively implementing and using RSS:

• How to connect to RSS feed, handle them, and track down what you want
• The difference between RSS and blogs, and how nearly every major RSS reader works
• How to design an RSS feed, what you’ll find in RSS feeds, and formats and links
• Create your own first RSS feed from scratch:and subscribe to it
• Putting RSS to work in the real-world
• The free tools and software available to help you create RSS files
• Finding, subscribing to, and creating podcasts
• Spreading the word about your RSS feed
• RSS best practices
• And more! Download Now »

Book Description

IT professionals are looking for a book that gives them more than just theory and generic security information. With the best-selling Hacking Exposed series already established as the leader in the marketplace, Hacking Exposed Wireless provides real, tactical wireless security implementation coverage by showing how to execute the attacks and implement the defenses. This is an invaluable resource for any IT professional who works with wireless technology.

From the Back Cover
Secure Your Wireless Networks the Hacking Exposed Way

Defend against the latest pervasive and devastating wireless attacks using the tactical security information contained in this comprehensive volume. Hacking Exposed Wireless reveals how hackers zero in on susceptible networks and peripherals, gain access, and execute debilitating attacks. Find out how to plug security holes in Wi-Fi/802.11 and Bluetooth systems and devices. You’ll also learn how to launch wireless exploits from Metasploit, employ bulletproof authentication and encryption, and sidestep insecure wireless hotspots. The book includes vital details on new, previously unpublished attacks alongside real-world countermeasures. Download Now »