Book Description

Online Marketing Inside Out is an invaluable book for anyone wanting to market products or services online – whether or not marketing is part of your job description. Small-business entrepreneurs and web-site owners will benefit from this information-packed book, as will traditional marketers with little or no experience of online marketing.

With so many potential customers online this book will show you how to reach and interact with them through podcasting, blogs, social networks, video, email, and contextual advertising. This book doesn’t just cover the basics, it is inspiring reading for anyone looking for new ways to reach new and larger customer bases.

You will learn about:

• The changing face of marketing
• The new frontier of PR and media
• Using your web site to generate income
• Getting the most from the search engine crowd
• Promote your message through socializing
• Implementing profitable email marketing campaigns
• Getting others to sell your products for you
• Spreading your message through online advertising. Download Now »

Book Description

Researching your genealogy online is like being a kid in a candy store. So many neat things catch your eye that it’s difficult to decide which one to try. That’s where Genealogy Online For Dummies, 5th Edition comes in. This completely practical handbook helps you become a smart, discriminating researcher from the moment you start your investigation.

Unlike other genealogy books, this easy-to-use guide does more than show you how to access and use online resources; it lays out a sensible organized process you can follow to make your research more efficient and achieve your genealogical goal faster. You’ll learn how to start your research before you go online, understand traditional methods of genealogy, identify Web sites that will be most helpful to your research, get vital information and statistics from government records, and much, much more Discover how to:

• Use basic online and offline research techniques
• Develop a plan for your research
• Integrate Internet resources to achieve your genealogical goal
• Create Web sites where family members can make contact
• Access domestic records for births, deaths, immigration, and more
• Research ethnic ancestry through international records
• Verify what you find
• Protect your research

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Book Description

Drupal is a free and open-source modular web application framework and content management system (CMS) written in PHP that can run in many environments, including Windows, Mac OS X, Linux, and FreeBSD. Drupal e-Commerce is a free, open-source, feature-rich, flexible package of modules that seamlessly adds full e-Store capabilities to Drupal.

Drupal e-Commerce is the combination of Drupal, the award-winning Drupal 5 content management system, and the e-Commerce package of modules that can be plugged into it, bringing a wealth of e-commerce functionality to the software.

In this book you will learn how to use the Drupal content management system along with its e-Commerce modules to set up and manage an online shop. We will install the software, have a look at its features, plan our shop, create our shop, look at customer management, create a design for our shop, and cover security, taxes, shipping, and even marketing our business!

If you’re new to Drupal and want to set up a powerful e-commerce system, this book is for you. If you’ve some experience of working with Drupal and want to understand how its e-commerce options can be used to power an online shop, this book will also prove invaluable. Download Now »