Book Description

With this bundle you will master WordPress in no time. Three fresh eBooks contain Smashing Magazine’s best articles on WordPress, carefully prepared, edited and — of course — without advertising. “WordPress Essentials”, “Mastering WordPress” and “WordPress Tutorials” will surely come in handy. All eBooks are available in PDF, EPUB and MobiPocket formats. This bundle really gets your WordPress career started.

“WordPress Essentials” eBook (Techniques for Beginners) (164 pages)
If you want to find out how to extend the limitations of WordPress, this eBook for will help you improve your capabilities, so you can take full advantage of its flexibility. Learn how to build WordPress themes that sell, how to interact with the WordPress database, create a plugin, integrate Facebook with WordPress and use AJAX and HTML5 to produce engaging experience and maintainable code.

“Mastering WordPress” eBook (166 pages)
This eBook explains advanced methods and techniques which go beyond front-end experience and show how to customize back-end for your needs as well. You will learn the definitive guide to WordPress hooks and custom fields, power tips for WordPress template developers, tips for WordPress plugin developers and comprehensive introduction to advanced layout templates.

“WordPress Tutorials” eBook (183 pages)
This eBook is filled with detailed techniques Download Now »

Book Description

The Easy, Step-by-Step Guide to Marketing Your iPhone/iPad Apps–Now Fully Updated!

Grab your share of the multibillion-dollar iPhone/iPad app market! Top mobile app marketer Jeffrey Hughes will show you how to create an app that will sell, find customers who’ll buy it, and motivate them to lay down their hard-earned cash, right now! Don’t just throw your app out there; learn how to get noticed and make sales no matter how crowded the App Store gets! Completely revised for today’s iPhone/iPad marketplace, this book walks you through building a winning marketing plan, positioning your app, crafting your message, using the latest social marketing techniques, connecting with your best customers, and more! Absolutely no marketing experience is needed. With plenty of examples, screen shots, and step-by-step directions, this book makes iPhone/iPad app marketing easy!

You’ll Learn How To:

• Create an app with unique value to customers who’ll pay for it
• Cut through the clutter in an App Store with more than 475,000 apps
• Target and segment your audience–and reach it with pinpoint accuracy
• Identify your true competitors, learn from them, and successfully sell against them
• Use social media to build strong relationships with thousands of potential buyers
• Learn how to maximize social media tools such as Facebook, Twitter, and YouTube and gain the exposure your app needs Download Now »

Book Description

Whether you’re trying to build your personal business, build your personal brand, sell your product or forge your community, Successful Facebook Marketing helps you get results!

You’ll learn how to make an impressive Facebook page and find out how Facebook can lead to a huge source of traffic, sales and clients that most people don’t even know about.

No amount of hype can run your brand’s Facebook presence for you. In this no-nonsense, straight forward guide, Skellie will have you up and running with a professional and effective Facebook Page in no time. Get important tips on:

• Setting up your first Page, what to do and what to avoid
• Which types of content sharing and user participation are the most important
• The importances of the “Like” button
• Sharing your Facebook content on your own website
• How to get your fans talking!

Table of Contents

1. Introduction
2. Creating Your Facebook Page
3. Promoting You Page
4. Publishing Unique Content on Facebook Download Now »

Book Description

With a user base of nearly 800 million people, Facebook is the number one social networking platform. Applications can be created to interact with this huge user base in various ways both inside and outside Facebook. These applications, if developed effectively and efficiently, offer a free medium for promotion and publicity of a product or an organization.

Facebook Application Development with Graph API Cookbook covers both the concepts and implementations necessary to develop Facebook applications and provides ready to use code for common scenarios faced by a developer while creating these applications. It incorporates the newly launched Facebook Graph API and also presents the reader with some intuitive ready to use applications.

This book guides the reader step by step, from start to finish, through various stages of Facebook application development. It begins by exploring the Facebook application registration and discussing the verification and authentication technique. It then takes you through the various ways in which you can use Facebook Graph API for interacting with users such as posting on a user’s wall, tagging a user in a picture, etc. Accessing complex Facebook user data by formulating a series of queries, doing client side scripting and incorporating Facebook Dialog interface are some other features that have been incorporated in this book. Integration of various Facebook Social Plugins such as the like box in your web page has also been discussed. Further you will get to know the concept of virtual currency and how to programmatically derive Facebook analytics data. As the book progresses, you will learn to use and integrate many more advanced features in Facebook application development. The book contains ready to use code that can be deployed instantly. Download Now »

Book Description

Expert Facebook advertising techniques you won’t find anywhere else!

Facebook has exploded to a community of more than half a billion people around the world, making it a deliciously fertile playground for marketers on the cutting edge. Whether you want to leverage Facebook Ads to generate “Likes,” promote events, sell products, market applications, deploy next-gen PR, ,this unique guide is the ultimate resource on Facebook’s wildly successful pay-per-click advertising platform. Featuring clever workarounds, unprecedented tricks, and little-known tips for triumphant Facebook advertising, it’s a must-have on the online marketer’s bookshelf. Facebook advertising expert Marty Weintraub shares undocumented how-to advice on everything from targeting methods, advanced advertising techniques, writing compelling ads, launching a campaign, monitoring and optimizing campaigns, and tons more.

Killer Facebook Ads serves up immediately actionable tips & tactics that span the gambit.

Learn what Facebook ads are good for, how to set goals, and communicate clear objectives to your boss and stakeholders.

• Master highly focused demographic targeting on Facebook’s social graph. Zero in on relevant customers now.
• Get extraordinary advice for using each available ad element—headline, body text, images, logos, etc.—for maximum effect Download Now »

Book Description

A detailed resource for businesses and individuals seeking to promote goods and services on Facebook

Social media is the number one vehicle for online marketing, and Facebook may be the most popular site of all. Facebook marketers must consider content delivery, promotions, etiquette and privacy, creating community, applications, advertisements, the open graph, and much more. Written by social media experts, this all-in-one guide gives marketers and small-business owners all the tools they need to create successful Facebook marketing campaigns.

• Successful marketing campaigns today require effective use of social media, especially Facebook
• This guide covers understanding Facebook basics, developing a marketing plan, creating your business Facebook page, engaging your community, working with apps, advertising within Facebook, ways to connect with users, and monitoring and measuring your campaign
• Expert authors use plenty of examples and case studies to illustrate the techniques and how to use them

Everyone with something to market on Facebook can do a better job of it with the advice in Facebook Marketing All-in-One For Dummies.

From the Back Cover
Corporation or mom-and-pop shop, your business can grow with Facebook marketing!

Download Now »