Book Description

How can you make your iPhone or iPad app stand out in the highly competitive App Store? While many books simply explore the technical aspects of iPhone and iPad app design and development, App Savvy focuses on the business, product, and marketing elements critical to pursuing, completing, and selling your app — the ingredients for turning a great idea into a genuinely successful product.

Whether you’re a marketer, designer, developer, entrepreneur, product manager, or just someone with a unique idea, App Savvy explains every step in the process, with guidelines for planning a solid concept, engaging customers early and often, developing your app, and launching it with a bang. Author Ken Yarmosh details a proven process for developing successful apps, and presents numerous interviews with the App Store’s most prominent publishers.

• Learn about the App Store and how Apple’s mobile devices function
• Follow guidelines for vetting and researching app ideas
• Validate your ideas with customers — and create an app they’ll be passionate about
• Assemble your development team, understand costs, and establish a workable process
• Build your marketing plan while you develop your application Download Now »

Book Description

Apple’s iPod still has the world hooked on portable music, pictures, videos, movies, and more, but one thing it doesn’t have is a manual that helps you can get the most out this amazing device. That’s where this book comes in. Get the complete scoop on the latest line of iPods and the latest version of iTunes with the guide that outshines them all — iPod: The Missing Manual.

The 9th edition is as useful, satisfying, and reliable as its subject. Teeming with high-quality color graphics, each page helps you accomplish a specific task — everything from managing your media and installing and browsing iTunes to keeping calendars and contacts. Whether you have a brand-new iPod or an old favorite, this book provides crystal-clear explanations and expert guidance on all of the things you can do:

• Fill ‘er up. Load your Nano, Touch, Classic, or Shuffle with music, movies, and photos, and learn how to play it all back.
• Tour the Touch. Surf the Web, use web-based email, collect iPhone apps, play games, and more.
• Share music and movies. Copy music between computers with Home Sharing, beam playlists around the house, and whisk your Nano’s videos to YouTube.
• iTunes, tuned up. Pick-and-choose which music, movies, and photos to sync; create instant playlists with Genius Mix; and auto-rename “Untitled” tracks.
• iPod power. Create Genius playlists on your iPod, shoot movies on your Nano, use the Nano’s FM radio and pedometer, and add voice memos to your Touch. Download Now »

Book Description

If you’re new to ActionScript 3.0, or want to enhance your skill set, this bestselling book is the ideal guide. Designers, developers, and programmers alike will find Learning ActionScript 3.0 invaluable for navigating ActionScript 3.0′s learning curve. You’ll learn the language by getting a clear look at essential topics such as logic, event handling, displaying content, classes, and much more.

Updated for Flash Professional CS5, this revised and expanded edition delivers hands-on exercises and full-color code samples to help you increase your abilities as you progress through the book. Topics are introduced with basic syntax and class-based examples, so you can set your own pace for learning object-oriented programming.

• Harness the power and performance of ActionScript 3.0
• Control sound and video, including new access to microphone data
• Create art with code by drawing vectors and pixels at runtime
• Manipulate text with unprecedented typographic control
• Animate graphics, create particle systems, and apply simple physics
• Avoid common coding mistakes and reuse code for improved productivity
• Load SWF, image, text, HTML, CSS, and XML file formats, and more

Download Now »

Book Description

Many claims are made about how certain tools, technologies, and practices improve software development. But which claims are verifiable, and which are merely wishful thinking? In this book, leading thinkers such as Steve McConnell, Barry Boehm, and Barbara Kitchenham offer essays that uncover the truth and unmask myths commonly held among the software development community. Their insights may surprise you.

• Are some programmers really ten times more productive than others?
• Does writing tests first help you develop better code faster?
• Can code metrics predict the number of bugs in a piece of software?
• Do design patterns actually make better software?
• What effect does personality have on pair programming?
• What matters more: how far apart people are geographically, or how far apart they are in the org chart?

About the Author
Andy Oram is an editor at O’Reilly Media, a highly respected book publisher and technology information provider. An employee of the company since 1992, Andy currently specializes in free software and open source technologies. His work for O’Reilly includes the first books ever published commercially in the United States on Linux, and the 2001 title Peer-to-Peer. His modest programming and system administration skills are mostly self-taught. Download Now »

Book Description

From Adobe InDesign CS2 to InDesign CS5, the ability to work with XML content has been built into every version of InDesign. Some of the useful applications are importing database content into InDesign to create catalog pages, exporting XML that will be useful for subsequent publishing processes, and building chunks of content that can be reused in multiple publications.

In this Short Cut, we’ll play with the contents of a college course catalog and see how we can use XML for course descriptions, tables, and other content. Underlying principles of XML structure, DTDs, and the InDesign namespace will help you develop your own XML processes. We’ll touch briefly on using InDesign to “skin” XML content, exporting as XHTML, InCopy, and the IDML package. The Advanced Topics section gives tips on using XSLT to manipulate XML in conjunction with InDesign.

Contents

• Extended Contents
• About This Book and InDesign CS
• A Brief Foray into Structured Content (a.k.a. XML)
• InDesign XML Publishing: College Catalog Case Study
• Importing XML
• Tagging XML in InDesign Download Now »

Book Description

jQuery is the most famous JavaScript library. If you use jQuery a lot, it can be a good idea to start packaging your code into plugins. A jQuery plugin is simply a way to put your code into a package, which makes it easier to maintain your code and use across different projects. While basic scripting is relatively straightforward, writing plugins can leave people scratching their heads.

With this exhaustive guide in hand, you can start building your own plugins in a matter of minutes! This book takes you beyond the basics of jQuery and enables you to take full advantage of jQuery’s powerful plugin architecture to deliver highly interactive content to your website viewers.

This book contains all the information you need to successfully author your very own jQuery plugin with a particular focus on the practical aspect of design and development.

This book will also cover some details of real life plugins and explain their functioning to gain a better understanding of the overall concept of plugin development and jQuery plugin architecture.

Different topics regarding plugin development are discussed, and you will learn how to develop many types of add-ons, ranging from media plugins (such as slideshows, video and audio controls, and so on) to various utilities (image pre-loading, handling cookies) and use and applications of jQuery effects and animations (sliding, fading, combined animations) to eventually demonstrate how all of these plugins can be merged and give birth to a new, more complex, and multipurpose script that comes in handy in a lot of situations. Download Now »