Book Description

Microsoft BizTalk Server 2010 Unleashed is the 100% new, 100% practical developer’s guide to Microsoft’s most powerful version of BizTalk Server. Written by an expert team of Microsoft insiders and BizTalk MVPs, it reflects unsurpassed experience with all phases of BizTalk enterprise solutions development, from planning through deployment and administration.

The authors begin by introducing BizTalk Server’s architecture and key integration concepts. Next, they offer in-depth coverage of BizTalk’s foundational features, including schemas, maps, orchestrations, and pipelines. You’ll learn how to effectively utilize both standard and custom adapters; monitor integration services; leverage cloud computing via Windows Azure; implement operational BI solutions; and make the most of business rules and BizTalk’s Business Rules Engine (BRE).

The authors offer best practices and “in the trenches” tips for everything from managing deployments through implementing state-of-the-art mobile RFID solutions. No other book offers this much useful, pragmatic, and tested knowledge for successful BizTalk development.

Brian Loesgen is a Principal Architect Evangelist on Microsoft’s Azure ISV team. A six-time Microsoft MVP, he has extensive experience in building advanced enterprise, ESB, and SOA solutions. He has coauthored eight books, including SOA with .NET and Windows Azure. Charles Young, a principal consultant at Solidsoft, and Jan Eliasen, an IT architect at Logica, have each been honored repeatedly as BizTalk MVPs, and are highly respected bloggers in the BizTalk community. Download Now »

Book Description

A practical guide for realizing the true potential of social media—not for marketing, but for leadership.

Knowing the tools of social media is a must for successful marketing these days, but the real promise of social media is the way it can teach us a whole new way of doing business. Humanize takes the principles underlying social media’s growth and applies them to the way we lead and manage our organizations. Leading organizational consultants Jamie Notter and Maddie Grant help you change your organization, from the culture down to individual behavior, in ways that make it more human—and more effective. Drawing on their extensive experience, Notter and Grant help you make management innovation real and doable. Regardless of your title or position, this book can help you:

• Build a more trustworthy, open, generative, and courageous organization by embracing social and human principles.
• Change organizations from the inside out.
• Address critical elements of organizational behavior, process, and culture.
• Move beyond the social media buzzwords like transparent, decentralized, and open—and actually make them happen.
• Promote forms of “generative” success that go beyond profit and loss.
• Learn how to get started–you, personally, today, right now! Download Now »

Book Description

The Easy, Step-by-Step Guide to Marketing Your iPhone/iPad Apps–Now Fully Updated!

Grab your share of the multibillion-dollar iPhone/iPad app market! Top mobile app marketer Jeffrey Hughes will show you how to create an app that will sell, find customers who’ll buy it, and motivate them to lay down their hard-earned cash, right now! Don’t just throw your app out there; learn how to get noticed and make sales no matter how crowded the App Store gets! Completely revised for today’s iPhone/iPad marketplace, this book walks you through building a winning marketing plan, positioning your app, crafting your message, using the latest social marketing techniques, connecting with your best customers, and more! Absolutely no marketing experience is needed. With plenty of examples, screen shots, and step-by-step directions, this book makes iPhone/iPad app marketing easy!

You’ll Learn How To:

• Create an app with unique value to customers who’ll pay for it
• Cut through the clutter in an App Store with more than 475,000 apps
• Target and segment your audience–and reach it with pinpoint accuracy
• Identify your true competitors, learn from them, and successfully sell against them
• Use social media to build strong relationships with thousands of potential buyers
• Learn how to maximize social media tools such as Facebook, Twitter, and YouTube and gain the exposure your app needs Download Now »

Book Description

SEE IT DONE. DO IT YOURSELF. It’s that Easy! Easy Mac OS X Lion teaches you the fundamentals of working with the Mac operating system as well as how to use many of the applications that come with your Mac. Fully illustrated steps with simple instructions guide you through each task, building the skills you need to master Mac OS X Lion with ease. No need to feel intimidated—we’ll hold your hand every step of the way.

• Locate, purchase, and down­load applications using the Mac App Store
• Use Spotlight to instantly locate any file
• Chat with your friends online using audio and video
• Buy music online
• Use iPhoto to take control of your photo collection
• Share calendars with coworkers, family, and friends
• Use LaunchPad to start and organize any applications on your Mac
• Make your email organize itself
• Burn custom music CDs and video DVDs
• Customize your desktop and icons
• Set up your own wireless network to share files, printers, and Internet access

Table of Contents
Chapter 1. Getting Started
Chapter 2. Working with Disks, Folders, and Files Download Now »

Book Description

“For crying out loud, IBM ‘gets’ social media. Don’t you think it’s about time that you do? This is the book to get you started.”
–Guy Kawasaki, author of Enchantment

“Get Bold is…a book to be embraced, studied, and implemented.”
–Jeffrey Gitomer, author of The Little Red Book of Selling and Social BOOM!

With Forewords by Charlene Li, author of Open Leadership, and Mike Rhodin, Sr. Vice President, IBM SWG Solutions

How to Drive Maximum Business Value from Social Media!
From Sandy Carter, one of the leaders of IBM’s groundbreaking Social Business initiative

A complete framework, practical examples, and expert guidance for executing on YOUR Social Business AGENDA:
Align organizational goals and culture
Gain social trust
Engage through experiences
Network your business processes
Design for reputation and risk management
Analyze your data
…and win! Download Now »

Book Description

“A very rich book sprinkled with real-life examples as well as battle-tested advice.”
—Pierre Haren, VP ILOG, IBM

“James does a thorough job of explaining Decision Management Systems as enablers
of a formidable business transformation.”
—Deepak Advani, Vice President, Business Analytics Products and SPSS, IBM

Build Systems That Work Actively to Help You Maximize Growth and Profits
Most companies rely on operational systems that are largely passive. But what if you could make your systems active participants in optimizing your business? What if your systems could act intelligently on their own? Learn, not just report? Empower users to take action instead of simply escalating their problems? Evolve without massive IT investments?

Decision Management Systems can do all that and more. In this book, the field’s leading expert demonstrates how to use them to drive unprecedented levels of business value. James Taylor shows how to integrate operational and analytic technologies to create systems that are more agile, more analytic, and more adaptive. Through actual case studies, you’ll learn how to combine technologies such as predictive analytics, optimization, and business rules—improving customer service, reducing fraud, managing risk, increasing agility, and driving growth.

Both a practical how-to guide and a framework for planning, Decision Management Systems focuses on mainstream business challenges. Download Now »