Some keyword research is surface-level, fire and forget type stuff. If you just need to see relative volume levels, then a basic keyword research tool is all you need. If, however, you want to really dive deep and get the full skinny on your keywords, I’d recommend having each of these data points.
#1 – Relative Search Volume from 3 Sources
There are three sources on the web that I’ve found to work best for comparative numbers research. These are:
Google Adwords: Keyword Tool – enter any term or phrase and get back data about both the average search volume and the volume from the previous month.
Wordtracker: Keyword Tool – although the numbers Wordtracker shows are frequently less accurate than the two above, they are reasonably decent for estimating comparative search volume. Unfortunately, due to the declining share of Wordtracker’s data sources (the Infospace owned search engines – Metacrawler, Dogpile, DoGreatGood, etc.), niche and long tail term volume estimates can be way off.
Moving domains can make a tremendously negative impact on search engine rankings. This is because the major search engines use metrics on both the domain level and the page level to determine rankings. When a webmaster decides to switch to a brand new domain, they are resetting their domain metrics to zero whether they know it or not. Luckily, there are steps one can take to minimize and in many cases completely negate the affects of a domain move.
Task: Redirect all of the pages from one domain to an entirely different domain. Example of End Result: www.example-old-site.com/ and all of it’s pages redirect to www.example-new-site.com/ and it’s corresponding pages.
Create content (contact information, description of your company, indication of future plans) and something link worthy for the new domain. (You should start trying to build links early)
Create a custom 404 page for old domain which suggests visiting new domain.
In a development environment, test the redirects from the old domain to the new domain. Ideally, this will be a 1:1 redirect. (www.example-old-site.com/category/sexy-mustaches.html to www.example-new-site.com/category/sexy-mustaches.html)
Adam Lasnik, Search Evangelist at Google got interviewed recently by Webmaster forums guide Jayan Tharayil. In this interview Adam discusses lot about general webmaster tips and good practices in this interview.
I want to discuss backlinks today, specifically whether or not you should be using a no-follow tag on your links and if so, which links, why and when.
As I have a lot of beginners reading this please bare with me for a moment while I explain the whole business of backlinks, what they are, how to create them, what Tags are and how they are used and finally why all this matters to both Google and ultimately you.
Before starting I have posted some recent comments on this issue below and I hope to answer the questions posed by the time this post is over.
Terry said…
There’s a wee problem with putting no-follow on paid reviews and that’s because the likes of PayPerPost will reject a review if it doesn’t use the link exactly as given and that includes using target=”_blank” to stop visitors clicking away from the site.
Maybe I can add the nofollow after they have paid me for the review – that only leaves the backlink alive for about a month.
I’ll try that on a couple of older posts and see if they complain about it. Can’t see that they would, unless the advertiser themselves get wind of it and complain to PPP – maybe it could get my account deleted!
I can’t afford to lose that too. Losing adsense was a huge blow and despite my re-applying, they haven’t given me a decision yet – it’s been over a week which might be good news or it might not…
A good search engine ranking will generates more organic traffic to your site.If you are using Wordpress, don’t worry. Wordpress already did the hard part for you. But, there are some SEO features that aren’t implemented in Wordpress core. You can easily archeive these features by installing plugins.
It is totally up to you that how much plugins you need to install in order to get a better search engine ranking. But try to keep the amount to minimum so that you won’t crash your server. Today, we are going to look into 10 Wordpress plugins that will increase your search engine ranking. Continue Reading »
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Moving domains can make a tremendously negative impact on search engine rankings. This is because the major search engines use metrics on both the domain level and the page level to determine rankings. When a webmaster decides to switch to a brand new domain, they are resetting their domain metrics to zero whether they know it or not. Luckily, there are steps one can take to minimize and in many cases completely negate the affects of a domain move.
I want to discuss backlinks today, specifically whether or not you should be using a no-follow tag on your links and if so, which links, why and when.
A good search engine ranking will generates more organic traffic to your site.If you are using Wordpress, don’t worry. Wordpress already did the hard part for you. But, there are some SEO features that aren’t implemented in Wordpress core. You can easily archeive these features by installing plugins.
