Product Description
The Principles of Project Management lays out clear steps that anyone can follow to get projects done right, and delivered on time.

This full color book covers:
Why Project Management is important The 6 fundamental truths of project management Getting started: Discovering, Initiating, Planning and Resourcing a project Getting the Job Done: Executing and controlling Keeping it Smooth: Communication, collaboration and managing change Following through: Ongoing support and maintenance, measuring operational success Resources: Review of various tools, recommended reading, professional resources for project management

Short, and to the point, this book aims to do to provide a solid foundation for anyone who finds themselves responsible for executing projects.

From the Back Cover
Every project you manage will be unique. Scope, budgets, team dynamics, and timeframes will differ. As a project manager, the most important factor in achieving project success will be your understanding of The Principles Of Project Management.

This book will show you that project management isn’t rocket science: using the information contained in this book, you’ll deliver projects on time and on budget, again and again. Continue Reading »

Product Description
Better Green Business brings together practical insights and start-to-finish strategies for moving any enterprise to a higher level of environmental stewardship. Drawing on his extensive experience from working across industries and functional boundaries, Dr. Eric G. Olson shows how to systematically drive “win-win-win” gains: growing top-line revenue, helping customers increase efficiency, and improving the environment at the same time. Olson introduces powerful business process transformation methodologies and technologies for increasing operational efficiency and reducing waste, including IBM’s impactful Green Sigma approach. He also identifies new opportunities to drive value by “instrumenting the planet” and introduces the technologies that make this possible. Finally, he assesses long-term trends that will make “green business” increasingly crucial in the coming years. *Defining “green strategy” and crafting transformation plans that work Complementing traditional strategy, improving operations, and making green strategy actionable *Using Green Sigma to reduce environmental impact and drive business value Includes a detailed case study on reducing enterprise carbon emissions and costs *Instrumenting the planet for a more intelligent, sustainable world New technology innovations and solutions for environmental stewardship *Anticipating the future of green business–and all business Critical resource and environmental trends that will reshape business management
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Product Description
Organizations are now competing in two markets, one for their products and services and one for the talent required to produce or perform them. Success in the former is determined by success in the latter. The ability to compete is directly related to the ability to attract, develop, motivate, organize, and retain the talented people needed to accomplish strategic business objectives.

The People CMM, as documented in this authoritative book, is a framework for human capital management. Broadly adopted by small and large organizations worldwide, it provides proven tools for addressing strategic workforce and critical people issues. It helps organizations:
* Establish workforce practices aligned with current and future business objectives
* Characterize the maturity of workforce practices
* Guide a program of continuous workforce development
* Integrate workforce development with continual process improvement

People CMM®, Second Edition, documents Version 2 of the People CMM and
* Describes practices for each maturity level, with guidance on how to interpret and apply them
* Explains capabilities for workforce development at each maturity level
* Shows how to apply the framework as a workforce assessment standard and a guide in planning and implementing improvement
* Presents case studies to illustrate how the People CMM has lead organizations to effective, repeatable, and lasting success in workforce development Continue Reading »

Product Description
Mobile Marketing: Finding Your Customers No Matter Where They Are
Using brand-new mobile marketing techniques, you can craft campaigns that are more personal, targeted, immediate, measurable, actionable–and fun! Now, one of the field’s leading pioneers shows exactly how to make mobile marketing work for your business. Cindy Krum cuts through the hype, revealing what’s working–and what isn’t. She guides you through identifying the right strategies and tactics for your products, services, brands, and customers…avoiding overly intrusive, counterproductive techniques…and how to successfully integrate mobile into your existing marketing mix. Above all, Krum shows you how to effectively execute on your mobile marketing opportunities–driving greater brand awareness, stronger customer loyalty, more sales, and higher profits.

Topics include
• Getting started fast with mobile marketing
• Understanding the international mobile marketing landscape
• Targeting and tracking the fast-changing mobile demographic
• Taking full advantage of the iPhone platform
• Leveraging mobile advertising, promotion, and location-based marketing
• Building micro-sites and mobile applications
• Performing search engine optimization for mobile sites and applications Continue Reading »

Product Description
Today, many risk-averse investors simply can’t meet their income needs with conventional bank CDs, money market funds, or bonds. This book reveals how you can earn more, without exposing yourself to excessive risk or the costs of a highly active trading strategy.

Dr. Marvin Appel shows how to take advantage of high-yield bond funds and income-producing equity strategies…when to purchase individual bonds, when to use bond mutual funds, and which bond funds are best…how to finally make diversification work again.

Step by step, you’ll build a master portfolio for the coming years: one that can deliver attractive long-term returns more safely than you ever thought possible!

* Safer strategies for boosting fixed income returns. Smarter ways to mix bond ladders, investment-grade taxable bonds, municipal bonds, and high-yield bond mutual funds
* Stock strategies that create new income streams at lower risk. Simple ways to use high-dividend stocks and covered call writing
* Building the right income portfolio for your situation. Practical choices that reflect your temperament, goals, and needs
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